Cognitive Solutions A798 Manual do Utilizador descarregar pdf (Página 22)

IN THE FRANTIC WORLD OF FASHION, COULD THE

SUCCESS OF A BRAND ALSO DEPEND ON THE RECEIPT

PRINTERS USED AT THE POINT OF SALE? THE EXPERI

ENCE AT ORIGINAL MARINES WOULD SUGGEST THAT

THE ANSWER IS YES.

It is not enough to know how to interpret and anticipate peo

ples’ personal tastes continuously, to develop a perfect supply

chain, or to have an excellent distribution network across

various channels and a widespread sales network. The retail

sector is changing so extensively and so quickly that compa

nies are being forced to manage and control a set of increa-

singly complex and interlinked variables such as the brand,

range, purchasing behaviour and consumer lifestyles.

This is why they need a fast receipt printer which offers the

greatest exibility of use and does not need a PC to connect

to the company IT system and that can also be connected to

temporary wireless sales terminals such as iPads and Android

tablets. Another essential: it must be simple to install, connect

and use.

THE MANAGEMENT OF AN INCREASINGLY COMPLEX

BUSINESS REQUIRES INCREASINGLY SIMPLE TOOLS

In 2011, in order to manage the sales network better, Original

Marines chose the power2Retail software suite developed by

KIR (www.kir.it), a company specialising in the development of

IT solutions for the retail industry.

“power2Retail can be operated natively on iOS and Android

mobile devices, guaranteeing they are fully operational even

when ofine, in a way that is transparent for users. This fully

web-based solution,” explains Raffaele Abbate, CIO of Original

Marines, “has changed our approach to software management

and actively involves all users in our retail chain, from the re

tailers in our stores to the company’s top management.”

EPSON’S FP-90III AND TM-T88V-I: THE ‘INTELLIGENT’

SOLUTION FOR RETAIL

The power and use of this innovative application, however, run

the risk of being limited by the presence of traditional cash re

gisters at the point of sale, that could only communicate with a

single PC and required the creation of a driver for every model.

“When Epson showed us the FP-90III and TM-T88V-i models,”

concludes Raffaele Abbate, “we immediately realised it was

the perfect solution for our needs: the possibility to print wi

thout drivers and to change applications without having to ch-

ange printer settings is an important aspect, allowing us to free

ourselves from using a specic type of hardware, to connect

more devices to the same printer and also to work with mobile

devices at periods of increased customer ow.”

Original Marines: in the beginning there was a white T-shirt

The brand was founded in 1983 when ve entrepreneurs from

Campania, Italy, decided to start a company specialising in the

production and marketing of casual and sports clothing lines

for the whole family.

From the historic white T-shirt of 1983 to total-look collections

for the whole family, today Original Marines is a brand synony

mous with freshness, independence and a lust for life, while al-

ways remaining aware of the quality–price ratio of its products.

From the rst single-brand shop in 1993, to over 600 today (of

which 77 are outside Italy, spanning ve continents), the com

pany’s evolution has been continuous and unstoppable.

“This innovative technology from Epson has opened up new

possibilities for our retail environment, by signiﬁcantly simplifying

our entire business: from managing administrative and mana

gerial data ﬂows to controlling the vast point of sale network

across the country.” Raffaele Abbate, CIO Original Marines

RETAIL STORE ‘ORIGINAL MARINES’

CHOOSES EPSON TM-INTELLIGENT

Epson

is a registered trademark of Seiko Epson

Corporation. All other product names and other company names used herein are for identication purposes only

and may be trademarks or registered trademarks of their respective owners. Errors and omissions excepted, all specications are subject to change without notice.

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